Are you interested in becoming Google Analytics certified? If so, you’re in the right place.
In this guide, we’ll cover everything you need to know about Google Analytics Certification, from the types of certification available to the cost, benefits, and how to prepare for the exam.
You’ll come away with an understanding of the cost of Google Analytics Certification and how to get the most out of your certification.
Let’s dive in!
Short Answer
Google Analytics Certification is free of charge, but you must pass the Google Analytics Individual Qualification (IQ) exam in order to become certified.
The exam consists of 70 multiple-choice questions and must be completed in 90 minutes or less.
The exam fee is $50 per attempt and you must score 80% or higher to pass.
Once you pass the exam, you will receive a certificate of completion and a digital badge to display on your website or profile.
Types of Google Analytics Certification
When it comes to Google Analytics Certification, there are two different types of certifications available.
The first is the individual exam, which is designed to test an individuals knowledge and understanding of Google Analytics.
The second is the 360 version, which is more comprehensive and tests an individuals ability to implement, manage and optimize Google Analytics for a business.
Both of these certifications are offered through Google and are valid for 18 months.
The individual exam is designed to test a students knowledge of Google Analytics fundamentals and the basic concepts of data collection and analysis.
This exam covers topics such as setting up an Analytics account, creating a data source, using the Analytics interface, querying and analyzing data, and creating reports.
The individual exam costs $100 – $150, depending on the country.
The 360 version of the certification is more comprehensive and is designed to test an individuals ability to implement, manage and optimize Google Analytics for a business.
This exam covers topics such as setting up a complete Analytics environment, creating and managing multiple data sources, creating custom reports and dashboards, integrating Analytics with other tools, and managing user access.
The 360 version of the certification costs $150 – $300, depending on the country.
Both certifications are offered through Google and are valid for 18 months, after which you must recertify in order to maintain your credentials.
The certifications also demonstrate an individuals understanding of the core concepts and principles of Google Analytics.
Cost of Individual Exam
When it comes to Google Analytics Certification, the cost for the individual exam will vary depending on the type of exam you are taking and the level of certification you are seeking.
Generally, the cost will range from $100 to $150 for the individual exam, depending on the specific exam you choose.
The cost for the individual exam is based on the specific exam you are taking, as well as the level of certification you are seeking.
For example, the cost for the Google Analytics Individual Qualification (IQ) exam is typically around $100, while the cost for the Google Analytics for Power Users (GAIQ) exam is typically around $150.
It is important to note that the cost of the individual exam is only part of the overall cost of becoming Google Analytics Certified.
In addition to the cost of the exam, you will also need to pay any applicable fees, such as the cost of the certification exam itself, as well as any additional fees associated with the exam.
It is also important to note that the cost of the individual exam does not include the cost of the recertification exam, which is required every 18 months in order to maintain your credentials.
The cost of the recertification exam typically ranges from $50 to $150, depending on the specific exam you are taking.
Ultimately, the cost of Google Analytics Certification varies depending on the type of exam you are taking and the level of certification you are seeking, but the cost for the individual exam will typically range from $100 to $150.
Cost of 360 Version
If you are looking to take the Google Analytics Certification exam for the 360 version, you can expect to pay anywhere from $150 to $300 for the test.
The cost will depend on the level of certification you are seeking and the type of exam you are taking.
The 360 version offers the most comprehensive coverage of the Google Analytics platform and provides you with the highest level of certification.
It is designed for those who have a deep understanding of the analytics platform and want to demonstrate their expertise.
It covers topics such as advanced segmentation, data collection, analysis and reporting, and more.
In addition to the cost of the exam, there are other costs associated with the certification.
These include the cost of study materials, prep courses, practice exams, and the cost of any supplemental training materials that you may need.
Also, it is important to note that the certification is valid for 18 months, and you must recertify in order to maintain your credentials.
The recertification process requires you to retake the exam, so it is important to make sure that you are keeping up with the latest updates and trends in the analytics field.
Overall, the cost of the Google Analytics Certification can vary based on the type of exam you are taking and the level of certification you are seeking.
Generally, the cost ranges from $100 – $150 for the individual exam and $150 – $300 for the 360 version.
While there are other associated costs, such as study materials and prep courses, the cost of the certification itself is relatively low compared to the potential long-term benefits it can provide.
Validity of Certification
When it comes to the validity of Google Analytics Certification, the certification is valid for 18 months.
After the 18-month period, you must recertify in order to maintain your credentials.
Recertification is important for demonstrating your continued knowledge and expertise in the field of web analytics and digital marketing.
The cost of recertification is the same as the initial certification fee.
It is also important to note that the certification is valid only for the version of the product that you took the exam for.
So, if you certified for Google Analytics 4, then your certification would not be valid for Google Analytics 360.
Additionally, even if you recertify for the same version, the certification will not be valid for any additional features or products that have been released since the initial certification.
Benefits of Certification
It’s no secret that becoming certified in Google Analytics can open up a world of possibilities for your career.
Having a certification can give you an edge over the competition when it comes to job applications, promotions, or even consulting gigs.
With the cost of certification ranging from $100 – $300, it’s certainly a worthwhile investment for anyone looking to prove their knowledge and expertise in the field of web analytics and digital marketing.
Aside from the obvious professional benefits of certification, there are a few other advantages worth considering.
Google Analytics Certification lets you gain access to exclusive online resources and tools, which can help you stay up to date on the latest trends and best practices in the industry.
Additionally, having a certification can also help you build credibility with employers and clients, as it demonstrates your commitment to staying current in the field.
Finally, the certification process is designed to help you gain a deeper understanding of Google Analytics, which is invaluable when it comes to making data-driven decisions.
By taking a comprehensive course and passing the exam, you will gain the knowledge and skills needed to better interpret and analyze data, understand user behavior, and optimize your website for maximum success.
With Google Analytics Certification, you can put yourself in a better position to make the most of your data and be a more valuable asset to your organization.
Preparing for the Exam
It’s important to note that the cost of Google Analytics Certification is only a small part of the overall process.
Preparing for the exam is just as important and can take significant time and effort.
Before you even consider taking the exam, you’ll want to make sure you have a good understanding of the subjects covered on the exam, including topics such as data analysis, campaign management, and optimization techniques.
You can find plenty of resources online to help you study for the exam, including free practice tests and videos.
Additionally, there are several paid courses available that can give you an in-depth and comprehensive overview of the topics you’ll need to know.
Before you take the exam, it’s also a good idea to make sure you understand the format and structure of the exam.
Google offers a variety of exam formats, including multiple-choice, written response, and video-based questions.
Knowing the specifics of the exam format can help you prepare more effectively and ensure that you are adequately prepared when it comes time to take the exam.
Finally, it’s important to take some time to practice and familiarize yourself with the exam environment.
Google provides a practice test environment that allows you to experience the exam in a simulated setting.
Taking the practice exam can help you get a better feel for the actual exam and can help you identify areas that you need to focus on more in order to do well.
By taking the time to properly prepare for the exam, you can ensure that you are well-equipped to pass the exam and get the certification you desire.
Where to Take the Exam
When it comes to the Google Analytics Certification exam, the first step is to decide where to take it.
You can take the exam online, through the official Google Analytics Academy, or at a testing center.
Taking the exam online is the most convenient option.
You can log in to the Google Analytics Academy, create an account, and then select the exam you want to take.
After you have made your selection and paid the fee, you will be able to access the exam.
You can complete the exam at your own pace, but you must complete it within the allotted time frame.
If you choose to take the exam at a testing center, you will be required to register in advance and pay the required fee.
You will then be provided with a test ticket, which you must present at the testing center on the day of your exam.
The testing center will provide you with the necessary materials and a private space to complete the exam.
You will also be monitored by a proctor during your exam.
No matter which option you choose, you should be aware that the cost of the exam can vary depending on your location and the type of exam you are taking.
Generally, the cost ranges from $100 – $150 for the individual exam and $150 – $300 for the 360 version.
Additionally, the certification is valid for 18 months, after which you must recertify in order to maintain your credentials.
Final Thoughts
Google Analytics Certification is a great way to demonstrate your knowledge and expertise in the field of web analytics and digital marketing.
With a range of costs depending on the type of exam you take and the level of certification you are seeking, it’s important to understand what your options are and how much you should expect to spend.
With the certification’s 18 month validity, the benefits of certification, and the guidance available on how to prepare for the exam, you are now in an excellent position to pursue Google Analytics Certification and become an expert in the field.
So what are you waiting for? Start preparing for your Google Analytics Certification today!