Fiverr allows you to add relevant keywords to your gig title, description, and tags. To add keywords in Fiverr gig, start by clicking on the “Edit” button next to your gig title. In the pop-up window, enter your desired keywords separated by commas, and then click “Save”. You can also add keywords to your gig description by using bold text or italics to highlight important terms.
As a seasoned Fiverr seller, I’ve learned that standing out in a crowded marketplace requires more than just great skills and a competitive price.
It takes strategy – and one crucial element is optimizing your gig for search visibility.
When you add keywords to your Fiverr gig, you’re giving potential clients a chance to find you when they need the services you offer.
But how do you know which keywords to use, and where to use them?
In this post, I’ll share my step-by-step guide on how to add keywords in Fiverr gigs, boosting your visibility and increasing your chances of landing those high-paying gigs.
Let’s dive in!
Table of Contents
Step 1: Choose Relevant Keywords for Your Gig
As a Fiverr seller, you know that standing out in a crowded marketplace is crucial to attracting clients and growing your business.
One way to do this is by optimizing your gig with relevant keywords.
But how do you choose the right ones?
That’s what we’re going to dive into today.
Brainstorming and Researching Keywords: The Power Couple
When it comes to finding relevant keywords for your Fiverr gig, you need a dynamic duo: brainstorming and research.
Let’s start with the former.
Take a few minutes to think about your service, your target audience, and what problems you can solve for them.
Write down every related term that comes to mind.
Don’t worry too much about their relevance at this stage – just get everything out in the open.
Next, fire up Google Keyword Planner (GKP) and start exploring.
Enter some of those brainstormed keywords into the tool, and let it suggest related terms.
You can also use Answer The Public’s “What,” “Where,” and “Why” tools to uncover questions and phrases that your target audience is searching for.
Creating Your Keyword List: Primary and Secondary Keywords
Now that you have a bunch of relevant keywords, it’s time to organize them into primary and secondary lists.
Here’s how:
- Primary Keywords: These are the most important terms related to your service. They should be the foundation of your keyword strategy. For example, if you’re a social media manager offering Instagram growth services, your primary keywords might include “Instagram growth,” “social media management,” and “online marketing.”
- Secondary Keywords: These are additional terms that are still relevant but not as crucial to your service. They can help you target specific niches or demographics within your target audience. For instance, if you’re a freelance writer specializing in e-commerce content, your secondary keywords might include “Amazon product descriptions,” “e-commerce copywriting,” and “Walmart content creation.”
A Real-Life Example: Uncovering Relevant Keywords
Let’s say I’m a Fiverr seller offering voiceover services for explainer videos.
To find relevant keywords, I’ll start brainstorming:
- Explainer video production
- Voiceover artist
- Animation scriptwriting
- Corporate video voiceovers
Next, I’ll fire up GKP and enter some of these terms to see what related suggestions come up:
- “Explainer video production” yields “whiteboard animation,” “animated explainer videos,” and “explainer video script.”
- “Voiceover artist” suggests “voice actor,” “talent agent,” and “audio narration.”
Finally, I’ll use Answer The Public’s tools to uncover questions and phrases that my target audience might be searching for:
- What is an explainer video?
- How much does voiceover work cost?
- Who is a good explainer video company?
By combining these techniques, I’ve created a comprehensive keyword list with primary keywords like “explainer video production” and “voiceover artist,” as well as secondary keywords like “whiteboard animation” and “audio narration.”
In our next step, we’ll dive into optimizing your Fiverr gig with these carefully chosen keywords.
Stay tuned!
Step 2: Optimize Your Fiverr Gig Title with Keywords
So, you’ve got a sweet gig idea and are ready to attract clients.
But before we dive into crafting your gig description, let’s talk about the importance of an attention-grabbing title.
Think about it – when you’re scrolling through Fiverr, what catches your eye first?
That’s right, the title!
A well-optimized title is crucial for boosting visibility and driving sales.
How to Write an Attention-Grabbing Gig Title that Includes Target Keywords
When writing your gig title, remember that it serves as a meta description – a sneak peek into what potential clients can expect from your services.
So, make sure you include relevant keywords that accurately describe what you do.
This isn’t just about keyword stuffing; it’s about creating a clear and compelling headline that speaks to your target audience.
Let’s say you’re offering social media management services.
A bad title might be something like “Social Media Services” – too vague!
A good title, on the other hand, would be “Boost Your Online Presence: Professional Social Media Management” – now we’re talking!
Best Practices for Formatting Your Title
When it comes to formatting your gig title, keep it simple and straightforward.
Use proper capitalization (i.e., only capitalize the first word and proper nouns) and punctuation (avoid excessive exclamation points or overuse of commas).
You want your title to be easy to read and understand at a glance.
Here are some specific guidelines to follow:
- Keep your title concise – 5-7 words max
- Use action verbs like “Get,” “Grow,” or “Boost” to create a sense of excitement
- Include your target keywords (we’ll get to that in a minute)
- Avoid using numbers and special characters unless absolutely necessary
Examples of Effective Gig Titles that Include Keywords
Now, let’s take a look at some real-life examples of effective Fiverr gig titles that include keywords.
Remember, these are just a few ideas to get you started – feel free to modify them or come up with your own unique title!
- Virtual Assistant Services: “Get More Done: Expert Virtual Assistant Services for Busy Entrepreneurs”
- Content Writing: “Write Your Way to Success: Professional Content Writing Services for Bloggers & Marketers”
- Graphic Design: “Unleash Your Brand’s Potential: Professional Graphic Design Services for Small Business Owners”
In each of these examples, you’ll notice that the title includes relevant keywords (virtual assistant, content writing, graphic design) and is formatted to be easy to read.
This combination will help your gig stand out in search results and drive more visibility.
That’s it for now – stay tuned for our next step on how to optimize your Fiverr gig description!
Step 3: Add Keywords to Your Fiverr Gig Description
Now that we’ve got our eye-catching title and attention-grabbing image, it’s time to talk about the real MVP of your Fiverr gig: the description.
Think of it like a resume for your services – you want to make sure it’s packed with the right keywords to attract the right clients.
So, how do you add keywords to your Fiverr gig description without sounding like a spammy robot?
It all starts with writing a compelling description that showcases your skills and services.
Here are some tips to get you started:
Write a Compelling Gig Description
When crafting your gig description, think of it as telling a story about what you can do for clients.
What sets you apart from the competition?
What unique skills or experience do you bring to the table?
Use this opportunity to highlight your strengths and showcase your personality.
For example, let’s say you’re a social media manager offering services like Twitter setup and Facebook content creation.
Instead of simply listing off your skills, try writing a description that tells a story:
“Get ready to take your social media game to the next level!
As a seasoned social media manager with years of experience under my belt, I know what it takes to create engaging content that drives results.
Whether you need help setting up a Twitter account from scratch or creating a Facebook content calendar that drives sales, I’m here to help.
Let’s get your brand buzzing online and attract more customers like never before!”
Use Keyword-Rich Phrases
Now that we’ve got our compelling description, it’s time to sprinkle in some keywords.
But don’t just throw them in there willy-nilly – make sure they’re used naturally throughout the text.
Here are a few examples of how you can incorporate keywords into your gig description:
- Service-based keywords: If you offer services like “Twitter setup” or “Facebook content creation,” use those exact phrases to describe what you do.
- Skill-based keywords: Highlight your skills by using terms like “social media marketing expert” or “content creator extraordinaire.”
- Client-based keywords: Think about the types of clients you want to attract and use keywords that describe their needs. For example, “small business owners looking for social media help” or “entrepreneurs seeking Facebook ad management.”
Here’s an updated version of our previous example with some keyword-rich phrases tossed in:
“Get ready to take your social media game to the next level!
As a seasoned social media marketing expert with years of experience under my belt, I know what it takes to create engaging content that drives results.
Whether you need help setting up a Twitter account from scratch or creating a Facebook content calendar that drives sales, I’m here to help small business owners and entrepreneurs like you get more customers online.
Let’s get your brand buzzing with Twitter setup, Facebook content creation, and social media management services tailored to your unique needs!”
Examples of Keyword-Rich Phrases
To give you a better idea of how this looks in action, let’s take a look at some examples:
Example 1: Social Media Services
“Get ready to boost your social media presence with my expert services!
As a skilled social media manager, I’ll help you create engaging content that drives results.
From setting up Twitter accounts and creating Facebook ad campaigns to crafting Instagram content calendars, I’ve got the expertise to take your brand to the next level.”
Example 2: Content Creation Services
“Are you tired of mediocre content?
Let me help!
As a talented content creator, I’ll craft high-quality blog posts, social media updates, and email newsletters that drive engagement and conversions.
Whether you need help with Facebook content creation or Twitter post ideas, I’ve got the skills to make your brand shine online.”
By incorporating these keyword-rich phrases into your gig description, you’ll be well on your way to attracting the right clients and boosting your visibility on Fiverr.
That’s it for Step 3!
In our next section, we’ll dive into the importance of optimizing your Fiverr gig title for maximum visibility.
Step 4: Utilize Keywords in Your Fiverr Gig Categories and Tags
So, you’ve crafted a killer title for your Fiverr gig, and you’re ready to attract some serious attention.
But here’s the thing: just having a great title isn’t enough.
You need to optimize your categories and tags for maximum visibility.
That’s what we’re going to cover in this section.
The Importance of Choosing the Right Categories
Think about it like this: when someone searches for services on Fiverr, they’re usually looking for something specific.
Maybe they want a social media manager who specializes in Twitter marketing.
Or perhaps they need a content writer with expertise in finance.
Whatever the case, your gig needs to show up in those search results.
That’s where categories come in.
By selecting the right categories for your gig, you’re essentially telling Fiverr what kind of services you offer and what type of projects you can take on.
And let me tell you – this is crucial.
According to a study by Ahrefs, 75% of search engine results pages (SERPs) are composed of category-specific listings.
Tips for Selecting Relevant Categories
So, how do you choose the right categories for your Fiverr gig?
Here are some tips:
- Start with the obvious: Think about what services you offer and what type of projects you can take on. This should be a no-brainer.
- Get specific: Instead of choosing generic categories like “writing” or “design,” try to get more specific. For example, if you’re a social media manager, choose categories like “Twitter marketing” or “Facebook advertising.”
- Use keywords wisely: When selecting categories, think about the target keywords you want to rank for. Are there any long-tail keywords that are relevant to your services? If so, make sure to include those in your category selection.
- Don’t overdo it: Remember, quality is more important than quantity. Choose 2-3 categories that accurately reflect your services and expertise.
The Power of Tags
Categories are great for broad-level categorization, but tags offer a level of granularity that can be incredibly powerful.
Think about it like this: categories are like the main topics you’d discuss in an article, while tags are like the subheadings that drill down into those topics.
- Use keywords as tags: Just like with categories, use your target keywords as tags to help Fiverr understand what services you offer.
- Be specific (again): Instead of using generic tags like “writing” or “design,” try to get more specific. For example, if you’re a social media manager, use tags like “Twitter marketing strategy” or “Facebook advertising tips.”
- Use a mix of broad and niche tags: This will help you show up for both broad search queries (e.g., “social media management”) as well as more specific ones (e.g., “Instagram analytics”).
Example Time!
Let’s say I’m a social media manager who specializes in Twitter marketing.
Here’s how I’d optimize my categories and tags:
- Categories: Social Media Management, Twitter Marketing
- Tags: Twitter Marketing Strategy, Twitter Advertising Tips, Instagram Analytics
By choosing these categories and tags, I’m telling Fiverr that my gig is all about Twitter marketing and social media management.
This makes it much more likely that someone searching for those services will find me.
And there you have it – Step 4 in a nutshell!
By utilizing keywords in your Fiverr gig categories and tags, you’re giving yourself the best possible chance of showing up in search results and attracting new clients.
Remember to be specific, use keywords wisely, and don’t overdo it.
With these tips under your belt, you’ll be well on your way to boosting your visibility and growing your Fiverr business.
Final Thoughts
As I wrap up this tutorial on adding keywords in Fiverr gigs, I’m reminded of my own struggles to boost my online visibility.
In a crowded marketplace like freelance services, standing out can be tough.
But by incorporating relevant keywords into your gig title, description, and categories, you’ll be well on your way to increasing your chances of being discovered.
Remember, it’s all about optimizing for the right terms that will attract your target audience.
By following these simple steps, you’ll be able to boost your visibility and land more clients.
The next step is up to you – get out there and start adding those keywords!